Open AI’s new text-to-video application, Sora, is scary good!  So scary that we will almost certainly run into some legal issues.

OpenAI, the company that created the now infamous ChatGPT, just launched its newest application called Sora.

Sora is a text-to-video AI bot that can produce very realistic short videos.

According to OpenAI CEO Sam Altman, Sora can create high-quality videos up to a minute long using a short prompt. So, the same as ChatGPT but instead of text-to-text, it’s text-to-video.  

Sora can also turn a photo into a video or extend a short video.

As someone whose business involves a large amount of video production, I can already think of several ways to use it for Money Media.

Now, before you get too excited, Sora isn’t available to the public yet, but Altman says the company is offering access to a limited number of creators in a testing phase.

He was even over on X taking requests and creating videos, based on what people were asking for.

From what I’ve seen so far, the videos are scary good.  This could be a big step for AI and for OpenAI if all goes well. 

But there are some hurdles to jump over. For one, the company said the bot is still in the testing phase so who knows what will happen once it goes live to the public. 

There are a lot of potential legal issues too. 

For starters, are these images randomly generated or are they being pulled and manipulated from other people’s work? 

Remember Lensa, that app everyone used to change their selfies into pics in the style of famous artists? They came under a lot of heat with artists saying the app used and manipulated their art to give users their pictures.

And then there are potential issues with likeness rights. Will this app make it easier to create deep fakes? What is that gonna mean for police work? Misinformation campaigns? Or even the entertainment industry?  

Personally, I already have an issue with scammers using my photo to impersonate me online.  Imagine they could send you a video using my voice and likeness? I’m really concerned about that in particular.

And when people do misuse the app, will OpenAI be responsible? 

So, while Sora is very exciting and will make work easier for a lot of people, there is still cause for concern.

And that’s the bottom line.

Now if you’re interested in investing in OpenAI, you could buy Microsoft stock.  Microsoft owns 49% of OpenAI.